About Us

Welcome to Yangna Store, where craftsmanship meets sustainability. Each item in our collection is thoughtfully crafted by skilled artisans, combining traditional techniques with modern aesthetics to bring you timeless pieces that inspire and endure.

Our story is rooted in a desire to make a difference – to bridge the gap between artisanal communities and conscious consumers who value quality, authenticity, and sustainability. Each product in our collection reflects this commitment, embodying the skill, care, and cultural heritage of the artisans who bring them to life.

Every action and choice can create meaningful change. So, we are dedicated to curating a collection of thoughtfully crafted goods that bring joy to your life while minimizing our impact on the planet. From sourcing eco-friendly materials to supporting fair trade practices, every decision we make is guided by our values of integrity, transparency, and respect for both people and the environment.

We invite you to explore our online store and discover the beauty of handcrafted excellence. Thank you for choosing Yangna Store, where every purchase makes a positive difference in the world.

    Our name and logo, Yangna, are derived from a tree native to Asia. This name is chosen because it reflects the brand's vision and conveys a deeper meaning. Firstly, as a child, Sam used to play with the tree's seeds, as shown in the logo. For her, it's a reminder of her roots and her appreciation for beauty in simple things. Secondly, falling from a height of 40 meters, the Yangna seed descends in a mesmerizing spinning motion to the ground. This amazing picture serves as a reminder to remain humble in front of nature, just like the seed falling to the ground so it can grow again. Lastly, the little seed, ready to grow into a giant tree, symbolizes the sprout of sustainability that is planted in people's minds every time they choose to support Yangna Store.

     

     

    Meet Our Founders

    SAM

    Born and raised in the Northeast of Thailand, Sam spent much of her childhood surrounded by nature and immersed in the traditional lifestyle of her grandparents. With little knowledge of how crucial a sustainable lifestyle would become for the planet, Sam pursued her education at the university in Bangkok, studying in the Faculty of Arts for both her undergraduate and graduate degrees, with the hope of inspiring humankind someday soon.

    Fast forward to the present day, Sam's family life in Germany has led her to realize what she can do to fulfill her dream of inspiring those around her and giving back to society in the long run – opening Yangna Store as a platform to promote the value in traditional craftsmanship.

     

    TONI

    Our co-founder was born and raised in the south of Germany. His interest in nature and his adventurous spirit led him to decide to spend several years as an exchange student in Thailand as part of a university program. It was there that he met his business partner and future wife, Sam.

    As a native German who understands local contexts and lifestyles, combined with Sam's deep understanding of the Asian way of life, the couple carefully curates the offering at Yangna Store.